Signaling charisma

Published in: The Routledge International Handbook of Charisma - January 2021

Written by

Nicolas Bastardoz

Summary

What we found: Charisma can be thought of as a signal that leaders send about their positive abilities and inten­tions, and leaders can send charismatic signals by using verbal tactics such as rhetorical questions, three-part lists and metaphors, and nonverbal tactics such as stra­tegic pauses, gestures and eye contact.

Why it matters: There is no doubt charisma boosts leader effectiveness, but charisma might seem like a ‘black box’ to leaders. This research unravels the mysterious con­cept of charisma and transforms it into actionable steps that leaders can take to be perceived as more charisma­tic.

What next: Leaders can engage in specific tactics to signal their positive qualities and increase perceived charisma. Since charismatic leaders are more influential, learning these tactics could help business leaders take their leadership abilities to the next level.