Why admitting your flaws may earn your start-up more investment

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Written By Guest User

The Times — 15 September 2022

When pitching an idea to investors, entrepreneurs might want to try and hide their weaknesses.

However, research by Prof. Dr. Jochen Menges and Prof. Dr. Lauren Howe shows that in some situations, showing flaws and insecurities can help entrepreneurs secure more money from investors.

Article by Richard Tyler

Guest User
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