The psychology of public opinion

Research
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The Cambridge Handbook of Political Psychology — February 2022

Written by

Lauren C. Howe and Jon A. Krosnick

In this book chapter, Prof. Dr. Lauren Howe and Prof. Dr. Jon Krosnick pose these questions: What is public opinion, and why does it matter? The authors offer insights into why people form opinions on political topics and what factors shape these opinions. The authors also discuss how public opinion affects political participation and how the study of public opinion can help us to better understand what motivates political behavior.

Edited by Danny Osborne and Chris Sibley

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